Email marketing jobs are often available to entry level marketers without years of industry experience. The contest generated almost 300,000 entries, creating a buzz with the many light-hearted, humorous submissions from people of all shapes and sizes. Just a few years ago, in 2017, infographics were merely considered the most shareable form of content. That is a 79% increase from 2016! After every survey, Hilton conducts thorough data analysis, and then they react by taking consumer views on board. The branded IM skins they used received an impressive 21% click through rate, which drove half a million people to the official Adidas web-site in just the first week. . I consent to receive a confirmation and occasional e-mail Further, its content must be credible, well-designed, and light on text. Five9’s Interactive Call Center Assessment. Because of this, we’ve decided to compile this list of 6 of our favorite blog posts about interactive content, whether in marketing or internal comms, that include great ideas and examples to inspire your next project. Related Content: How to Use Engagement Marketing to Acquire More Customers. With the aim of helping its target audience list their properties on Airbnb, Get Paid for Your Pad came up with the idea of an assessment ‘Find out where does your AirBnB profile rank in terms of quality!’ The assessment, now live, consists of 9 questions, answering which people can understand how well their AirBnB listing is doing in terms of quality. than static content, it’s also as limitless as your imagination. They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a … Most interactive designers have degrees in computer science, often with a heavy focus on web design. Thousands of your peers will read your work, and you will level up in the process. It's an excellent tool for crafting compelling headlines – and it's also a little bit addictive! Roland Pokornyik is CEO and co-founder of Chamaileon.io & EDMdesigner.com. Consider interactive content for onboarding and. Digital marketing agency Single Grain provides a handy marketing ROI calculator. The shoemaker took out ads on major websites like MSN and Yahoo. Adapting to today’s digitally overloaded world can be difficult. Specialized degrees in digital and new media marketing will teach students a range of skills that are vital for marketing online. The benefits of interactive content are quite clear: It's highly engaging for online users and acts as a powerful medium for marketers to collect valuable data for lead generation. 61% of people are more likely to interact with ads if they contain UGC. The short answer is yes. Instead, you have to involve users by making including interactive content in your infographics. Who would have thought interactive content based on the idea of capturing make-believe creatures on your smartphone would be so engaging? The Content Marketing Institute found that 50% of B2B marketers ranked white papers in their top three channels for lead generation and sales. Just enter your estimations for aspects like your monthly budget, targeted conversion rate, average sales price, and then the calculator will do the rest: The results are broken down to offer insights on key metrics, including: With an interactive calculator like this on your site, you can glean insights about what users are trying to solve, whether it be a low budget, high costs or poor conversion rate. Single Grain HQ #3630 Aon Center, 707 Wilshire Boulevard Los Angeles, 90017, ( 800 ) 701-0793 firstname.lastname@example.org, © 2020 Single Grain. The nature of this design makes this type of interactive content perfect for lead generation, as it can provide quick wins for people in the middle stage of the buyer’s journey. So read on to learn how to achieve this. can help you decide. In this interactive marketing example, AT&T strove to eliminate that hurdle in customer relations by creating a dynamic help center. No technical skills required, done within minutes! At the heart of its success is fantastic marketing, which relies heavily on user feedback. I consent to receive a confirmation and occasional e-mail updates. Earlier this year, TAG Livros – a book signing club, built an interactive quiz that would tell people about the best selling book from the year they were born – an interesting concept that would encourage people to engage with the content! The 15-minute assessment is a savvy use of one of the best types of interactive content, as it helps users look inwards at their marketing efforts, and helps SmartBug learn a lot about their leads. Throughout the history of our company, we’ve both learned and taught best practices and ideas for all types of interactive content, from sites to widgets to quizzes to games. The marketing strategy used something men loved (video games) to sell them on something they disliked (Valentine's Day flowers). 80% of online users will watch a video, but only 20% will read the content. The Guardian’s article on gun violence demonstrates how interactive maps and clickable elements drive traffic and customer participation. How is an Interactive Marketing Plan Developed and Implemented? A survey conducted by ExpoTV.com found that 55% of respondents would prefer to have ongoing communications with the companies they buy from. This quiz from MarketWatch uses a type of interaction that’s on the rise in today’s Tinder Era… the swipe! The video has an interactive element, allowing viewers to click the screen to switch between “reality” and “dreams,” where you can watch the story unfold. What’s great about interactive calculators is that they demand little effort from the user. Further, you can use them in internal communications.
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